Yashvertising on Instagram: "The “Thanda Matlab Coca-Cola” (Cold means Coca-Cola) ad strategy was highly effective and can be summarized as: 1. Creating a Brand Synonym: The core strategy was to make the brand name Coca-Cola synonymous with the generic term for any cold drink (“Thanda”) in India. The tagline aimed to change the consumer’s default mental association from “soft drink” to “Coca-Cola.” 2. Massive Reach with a Star: The campaign utilised Bollywood star Aamir Khan, who portrayed vario

Finding Good Ads | Marketing | Advertising on Instagram: "Follow (us) @findingoodads for more! In the early 2000s, Coca-Cola’s Thanda Matlab Coca-Cola campaign featured Aamir Khan in a comic turn as a “Japanese” tourist. Thanks to a bee sting that swells his face, he’s mistaken for a foreigner and hilariously overcharged at a roadside eatery. The punchline lands when he orders a Coke, reinforcing that in India, thanda simply means Coca-Cola. The ad stood out for its humor, playful stereotypes, a

Jai Singh on Instagram: "- matlab itna to nahi samajh aata ye chaand ka jhol jhaal mujhe par itna samajh aata hai ke agar chaand bol sakta to sab se pehle ye duniya kaam se jaati. Shayad is duniya me secrets hi na hote. Mano ya na mano secrets bahut zururi hote hain…sab se pehli watt to ye ek tarfa pyaar ae dil hai mushkil generation ki lagti kyunki chaand to sab keh deta…ek tarfa kuch rehta hi nahi…phir kaise dilaasa dete khud ko? Beta padho likho IAS YAS bano, ye ek tarfa pyaar kuch nahi hota…