Why Costco Went All in on Kirkland — and How It Paid Off | WSJ Case Study
9:34
YouTubeThe Wall Street Journal
Why Costco Went All in on Kirkland — and How It Paid Off | WSJ Case Study
Costco went against industry standards in 1995 with the creation of its private label, Kirkland Signature. With $86 billion in sales last year, Kirkland is now a bigger brand than Procter & Gamble and Kraft-Heinz. Compared with other mass retailers like Target and Walmart, which have multiple brands, club channels like Costco and Sam’s Club ...
3.7M views7 months ago
Kirklands Home Decor
Kirkland's Home on Instagram: "Now’s the perfect time to make your home your happy place, because furniture is up to 30% off! These deals end soon, so hurry in! ✨懶"
0:06
Kirkland's Home on Instagram: "Now’s the perfect time to make your home your happy place, because furniture is up to 30% off! These deals end soon, so hurry in! ✨懶"
Instagramkirklands
54.1K views10 months ago
Kirkland's Home on Instagram: "This Just In: the CUTEST gingerbread decor is here! : @chapajaz"
0:24
Kirkland's Home on Instagram: "This Just In: the CUTEST gingerbread decor is here! : @chapajaz"
Instagramkirklands
85.2K views1 month ago
Kirkland's Home on Instagram: "🚨 Black Friday Sale STARTS NOW! 🚨 Shop in stores and online now with all the best deals you’ve been waiting for 🤩 Let’s bring home the holidays - because for us - it’s never too early! 🎄 👀 🏃 #kirklandsfinds #kirklandshappiness #homedecorlovers #reelitfeelit #styleinspo #stylingreels #holidayseason #bringhometheholidays #christmasdecor #itstime"
0:27
Kirkland's Home on Instagram: "🚨 Black Friday Sale STARTS NOW! 🚨 Shop in stores and online now with all the best deals you’ve been waiting for 🤩 Let’s bring home the holidays - because for us - it’s never too early! 🎄 👀 🏃 #kirklandsfinds #kirklandshappiness #homedecorlovers #reelitfeelit #styleinspo #stylingreels #holidayseason #bringhometheholidays #christmasdecor #itstime"
Instagramkirklands
60.9K views1 year ago
Top videos
Costco CEO Breaks Down How a Kirkland Product Gets Made | WSJ
8:51
Costco CEO Breaks Down How a Kirkland Product Gets Made | WSJ
YouTubeThe Wall Street Journal
2M views7 months ago
I Tried EVERY Kirkland Signature Product
56:00
I Tried EVERY Kirkland Signature Product
YouTubeBinging with Babish
2.3M views5 months ago
Sommelier Tries Every Costco Liquor | World Of Wine | Bon Appétit
21:29
Sommelier Tries Every Costco Liquor | World Of Wine | Bon Appétit
YouTubeBon Appétit
2.1M viewsFeb 28, 2024
Kirklands Haul
Kirkland's Home on Instagram: "Looking for a new mirror? We’ve got the perfect one for you… & it’s 50% OFF! 爵✨﫶"
0:05
Kirkland's Home on Instagram: "Looking for a new mirror? We’ve got the perfect one for you… & it’s 50% OFF! 爵✨﫶"
Instagramkirklands
59.4K views8 months ago
Kirkland's Home on Instagram: "It’s time to stock up on the tree decor! ✨ Get ahead of the holiday rush and get that holiday sparkle ready! #kirklandsfinds #kirklandshappiness #homedecor #decoratewithme #reelitfeelit #bringhometheholidays #keepitreel #christmasdecor"
0:16
Kirkland's Home on Instagram: "It’s time to stock up on the tree decor! ✨ Get ahead of the holiday rush and get that holiday sparkle ready! #kirklandsfinds #kirklandshappiness #homedecor #decoratewithme #reelitfeelit #bringhometheholidays #keepitreel #christmasdecor"
Instagramkirklands
65.2K viewsSep 25, 2024
Kirkland's Home on Instagram: "Fridays are for fragrance! Whether you love cozy spices or fresh pine, there’s a candle for everyone! Holiday fragrances available now in stores and online! 🕯️🌲✨ #kirklandsfinds #kirklandshappiness #homedecor #stylingreels #keepitreel #bringhometheholidays #holidayseason #christmasdecor"
0:14
Kirkland's Home on Instagram: "Fridays are for fragrance! Whether you love cozy spices or fresh pine, there’s a candle for everyone! Holiday fragrances available now in stores and online! 🕯️🌲✨ #kirklandsfinds #kirklandshappiness #homedecor #stylingreels #keepitreel #bringhometheholidays #holidayseason #christmasdecor"
Instagramkirklands
126.5K viewsSep 27, 2024