We began with the idea that if the gear we make isn’t of the best quality, someone might get hurt. As our impact on the planet increased, we extended that thinking to how our products are made. If we don’t make the highest quality products, we’ll just be making more crap no one needs. That’s why we’ve never cared much for trends. Instead, we make gear that is multifunctional, repairable and timeless—because the longer it stays in play, the better for the earth. Built for years, not seasons. | Pa

Patagonia Films® Presents: The Meaningless Pursuit of Snow, coming to a city near you. Riding powder is a useless pursuit—yet people across the globe devote their lives to it. The Meaningless Pursuit of Snow follows five such characters, all united by a backcountry culture so deep it spans languages and generations. ​ ​ To see the full list of tour stops and RSVP: https://pat.ag/eventsmpos | Patagonia

Patagonia - Fixing your gear just got a whole lot easier....

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Facing Extinction

The Refuge