Here’s the BMW iX - BMW’s first purpose-built, all-electric SUV! So does the iX stand a chance against class leaders like the Tesla Model X or Audi e-tron? Well, it’s time to find out! Starting with the exterior design, there’s no denying that it’s certainly striking! Sure, it doesn’t need the massive ‘grille’ upfront, but if anything it clearly helps it to stand out on the road. What’s more, the high-quality of the outside continues through to the inside, where you’ll find a minimalist design c

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2.4K views · 29 reactions | BMW's all-electric iX was designed from the inside out and incorporates a host of "shy tech" features throughout its entire design: https://at.dezeen.com/39mr7QV #THEiX #BornElectric #automotivedesign #promo | Dezeen | Facebook

353K views · 262 reactions | The BMW iX. A new standard of innovation. | BMW USA | Facebook