The Power of User-Generated Content: Boost Engagement & Social Proof with UGC!

Today I spent two hours making a two minute video on how to use Adobe Lightroom‘s color grading tool. I love making content like this because it is so highly appreciated by the people who get to see it on their TikTok for you feed. As frustrating it is when my views are low, it’s not really because I suffer from it (which I do), but more importantly, it just means that none of my followers are seeing this really high-quality content on how to transform their images or their photography. Le sigh.