Advanced Television | Digital Media Delivery
Openreach ramps up copper switch-off. UK digital infrastructure provider Openreach has announced a record number of 163 new exchange locations, covering more than 960,000 …
What to expect from FAST in 2025 | Advanced Television
2 days ago · Last year brought big changes to the streaming industry – from major mergers to shifting viewer habits – with last year’s What to Expect from Fast Channels TV report …
Report: TV premieres of US content drop in 2024
20 hours ago · Intellectual property that can bring in a fan base from other media doesn’t hurt. Percy Jackson and the Olympians, a late-2023 release, had the most minutes watched for a …
Report: Media in 2025 driven by algorithms | Advanced Television
Jan 16, 2025 · WARC’s latest forecasts show that global advertising spend surpassed $1 trillion (€0.97tn) for the first time in 2024, and is expected to grow 10.7 per cent this year, to a total of …
Research: Content preferences continue to diversify
1 day ago · Data from PlumResearch, presented at Content Americas, reveals major shifts in the TV streaming market in 2024. Consumer preferences continue to diversify, with Spanish …
Report: Half of marketers increasing programmatic CTV budgets
1 day ago · Proximic by Comscore, a division of Comscore, and a provider of audience and content targeting solutions for programmatic activation, has released its third annual State of …
How interactive TV has flipped the switch on entertainment value
2 days ago · Gaming Meets TV: A Match Made in Interactivity. It’s not just TV shows that are upping their interaction with audiences. Entertainment services are proving that interactivity is …
Advanced Television | Digital Media Delivery
Digital Media Delivery. Hexagon Cup renews ITV broadcasting deal. The Hexagon Cup has announced the renewal of its partnership with ITV as broadcasting rights holder for the second …
Forecast: Programming spend revives in 2025 | Advanced Television
Dec 3, 2024 · Programming spend is projected to rebound in 2025 forecasts Omdia, reaching $206 billion (€195.7bn) after a challenging 2024, representing a 5.3 per cent glob
The Future of interactive TV: How gamification and social viewing …
Dec 26, 2024 · Television is evolving drastically with gamification and social viewing. With audiences demanding more interactivity, traditional passive viewing is evolving into a dynamic …