5 days ago · This push for exclusive content is part of Meta’s larger plan to make Instagram Reels a more competitive force in the short-form video market, currently dominated by TikTok. Meta …

Jan 21, 2025 · TikTok’s Ad Library, a transparency tool that allows anyone to search what paid campaigns are running on the platform, shows that Meta ran dozens of sponsored videos …

6 days ago · With TikTok's US future in limbo, Meta has been contacting creators and their teams with deals offering thousands of dollars in exchange for exclusive video content on Instagram …

5 days ago · Meta is working hard to sign creators up for these contracts and even launched an additional "Breakthrough Bonus" initiative last week to pay TikTok creators new to Facebook …

Meta is courting TikTok influencers hard, hoping to turn Instagram Reels into the go-to place for short-form video in the United States. Digital Music News first reported on Meta’s cash ...

Jan 26, 2025 · Meta is offering deals to creators to promote Instagram on other short-form video apps, including TikTok, Snapchat and YouTube, CNBC has learned.

Jan 21, 2025 · Meta will pay TikTok creators who post on Instagram and Facebook with a new program. The "Breakthrough Bonus" will pay eligible creators up to $5,000 within a 90-day period.