The visual identity system encompasses critical elements of the State of Minnesota brand, including logos, colors and their combined uses. This helps to distinguish the brand and support its overall strategic brand personality.

The Minnesota logo is approachable with a reliable and authoritative character that Minnesotans can trust. The colors pay homage to the woods and waters that drew the first Minnesotans to the Land of 10,000 Lakes from near and far.

The following are examples of the State of Minnesota brand logo extended to agencies. Logo packages are centrally procured for each agency, board, council and commission to ensure consistent formatting.

Have you seen? The State of Minnesota has a new look. This site is your number one resource for learning all about the new state brand. Until now, every agency, board, and commission in state government had their own logo (or no logo). The lack of a cohesive brand can be confusing.

Logo. MnDOT has one logo and it is recognized as a valuable asset for our department. The development of logos for internal offices, Web sites, groups and projects dilutes the power of the Minnesota brand and can be confusing to our audiences. These logos are not permitted. The MnDOT logo should appear on everything that represents the department.

Mainline logo signs are allowed on interstate and freeway highways within the State of Minnesota. Trailblazing signs are smaller signs located on freeway exit ramps and local roads to direct motorists from the freeway to the business.

Media Resources - Logos Select the "Direct Link" link in the far right column to download a high resolution version of DEED's logo(s) or right-click and "save" the PNG options.

Who designed the logo? Explore Minnesota really paved the way on this effort. They contracted with Little, a Minneapolis design and branding agency, to develop a new brand.

The following colors are approved for use in Minnesota State branded communication pieces. These colors are the core of our brand identity, and should appear prominently on all communication pieces. Do not use colors other than those shown here and in the accent color palettes on the following pages.

Logos Logos, photography, and audio visual features are available to for your advertising campaigns. Visit the Explore Minnesota Brandfolder to download any of our official logos or #OnlyinMN hashtag graphics in a variety of formats.