Find the top B2B Marketing Automation Platforms with Gartner. Compare and filter by verified product reviews and choose the software that’s right for your organization.

Aug 9, 2023 · Learn about the best B2B marketing platforms to implement in different areas of your business, including review scores & evaluation factors.

Jan 27, 2025 · Discover the best B2B marketing platforms and find the right tool for you. Compare features, pros/cons, and pricing in my complete guide.

Dec 3, 2024 · Explore the top marketing automation tools that are driving success in B2B marketing today. Discover how automated marketing platforms revolutionize lead generation, boost conversions, and enhance customer engagement. Gain insights into the features, ideal users, and pricing of the top marketing tools available today.

Dec 9, 2024 · B2B marketing tools are software solutions that streamline various marketing tasks by automating workflows to improve team productivity. Also known as B2B marketing automation software, these tools support the entire demand generation process.

Here are 20 marketing tools to help you attract more B2B customers in 2024. What Is B2B Marketing? B2B marketing is short for business-to-business marketing. It’s when—instead of trying to attract individual consumers—a business seeks out other businesses to buy its products.

Feb 1, 2024 · B2B marketing tools can give you the data and features to reach more people than your business size would usually allow. In this article, we’ve gathered the best software to use for research, content creation, automation, collaboration, …

Jun 12, 2024 · B2B marketing automation platforms offer businesses tools to improve marketing processes and shorten the sales cycle. To succeed with marketing automation, it’s important to choose the right platform for your strategy and business needs.

Jan 27, 2025 · Discover the best B2B marketing automation platforms and find the right tool. Compare features, pros/cons, and pricing in my complete guide.

B2B marketing automation software helps automate and streamline marketing processes and multifunctional campaigns across channels. It includes functionalities to manage and nurture leads, run targeted campaigns, align with sales to close deals, and track the effectiveness of marketing efforts.

Cognism's marketing team has curated a list of their top B2B marketing tools. If you're a digital marketer looking for software, check out our selection.

Elevate your B2B go-to-market strategy with Demandbase's ABM platform, uniting sales and marketing for optimized growth. Close navigation. Platform . Back DEMANDBASE ONE ™ Our account-based go-to-market platform leverages data and AI-powered insights to accelerate your marketing, advertising, and sales strategies with confidence. ...

Oct 6, 2024 · With the rapid advancement of technology, businesses need to leverage the right platforms to maximize their B2B marketing efforts. Here’s a look at the top platforms for B2B marketing in 2024 that can help organizations achieve their goals. 1. LinkedIn remains the premier platform for B2B marketing.

Dec 17, 2024 · In this article, we'll explore what is B2B marketing automation, its latest trends, and how to choose the right platform for your company. Our comparison of the top B2B marketing automation tools is a great guide to get you started.

Jan 30, 2025 · B2B marketing platforms are software solutions that enable businesses to market their products or services to other businesses. These platforms typically offer tools for lead generation, email marketing, social media marketing, analytics and reporting, and marketing automation, among other features.

Sep 9, 2022 · These B2B marketing automation platforms and solutions can help companies improve how they attract, convert, and retain customers.

May 21, 2024 · B2B marketing tools are essentially platforms that can help with different forms of marketing online. Be it social media, search engine optimization (SEO), or even managing your customer database, these tools can do it all for you.

Mar 20, 2024 · Looking for the best B2B ecommerce platform? Check out our comprehensive guide to the top 21 platforms on the market.

Find best B2B marketing channels for your industry to grow your business, includes actionable steps to get started, and great examples.

Jul 8, 2024 · The right marketing workflow software helps you manage campaigns more efficiently, boost your lead generation and nurturing efforts, and dive deeper into data, ensuring you have everything you need to create and execute an outstanding B2B marketing strategy.

Aug 10, 2024 · B2B Marketing Software is a range of tools and platforms designed to automate or improve B2B marketing tasks. From lead generation to email marketing and social media, this type of software enables speedier action, easier collaboration within or across teams, and more personalized customer communications.

Jan 30, 2025 · Successful B2B Marketing Examples. Now, let’s explore some standout B2B marketing examples that showcase creative strategies and measurable success. 1. Miro. Miro, a visual workspace platform for innovation, teamed up with inBeat Agency to design B2B influencer marketing campaigns that enhanced brand visibility.

Digital Marketing Platforms. The digital landscape offers unprecedented ways to reach decision-makers, but success requires more finesse than just boosting posts or sending mass emails: ... Search and Content Platforms: B2B buyers spend months researching solutions before ever contacting a vendor. Strategic SEO, targeted PPC campaigns, and ...

Jan 19, 2025 · Choosing the best influencer marketing platforms for B2B marketing is a strategic decision that can significantly influence the success of your campaigns. Tailored recommendations for small, midsized, and large enterprises can help you select the most effective platform based on your business size and needs. While there are myriad social media ...

B2B marketing is all about promoting products or services to other businesses. Unlike B2C (business-to-consumer) marketing, where the focus is on individual buyers, B2B marketing strategies target decision-makers, procurement teams, and stakeholders within business organizations. ... Use targeted ads on professional networking platforms and ...

Jan 31, 2025 · In B2B marketing, this means identifying and targeting different customer profiles within a business, such as: Initiators: The individuals who identify the need for a solution or service. ... These platforms help you organize contacts, automate workflows, and track performance metrics. They make email marketing more efficient and scalable for ...

Jan 27, 2025 · Think B2B marketing is all about spreadsheets and jargon? Think again. At Davos, The Drum caught up with IBM, Capgemini, Workday and EY and one thing became clear: the lines between B2B and B2C ...

Jan 28, 2025 · Mailchimp, an email marketing platform, utilized Instagram to showcase its brand personality and engage with a broader audience. ... A mid-sized B2B marketing agency utilized SocialPilot’s bulk scheduling feature to plan and publish a month’s worth of content across LinkedIn, Twitter, and Facebook. This streamlined their workflow, ensuring ...

The "electronic components district" of Guangzhou, where numerous shops sell electronic components to other companies that would use them to manufacture consumer goods. Business-to-business (B2B or, in some countries, BtoB) refers to trade and commercial activity where a business sees other businesses as its customer base. This typically occurs when: A business sources materials for its ...

Jan 27, 2025 · An integrated marketing campaign (IMC) is a coordinated effort that uses multiple marketing channels — such as social media, email, print, and TV — to deliver a consistent message to a target audience. By aligning content, visuals, and strategy across platforms, these campaigns ensure a unified brand experience and maximize impact. In a 2022 study for the Journal of Science & Technology ...