The Illinois logo signifies unity for our university community. The university Block I logo is independent from the university’s name or other lettering. Prominently and consistently using …

Working with a University of Illinois Urbana-Champaign unit? Access our visual brand assets. Please review this website for usage information regarding our logos, wordmarks, graphic …

System Logos. The U of I System logo includes the traditional serif-font system wordmark locked up visually with the three iconic logos of the three universities in Urbana-Champaign, Chicago, …

Illini orange and Illini blue are central to our brand identity and should be the dominant colors used in university designs. Research shows orange is the color most identified with our brand. We …

Need more in-depth guidance on building the Illinois brand? Check out these resources. Not sure where to start? Check out the brand checklist, or choose a topic below. Need More Help? …

This site hosts a number of files that can be used by campus websites as they implement the new brand standards.

Nov 10, 2015 · The university motto, "Learning and Labor," reflects this duality. The primary "I" logo serves as a foundation for the Illinois Athletics brand. The mark accurately reflects the …

Oct 21, 2022 · This logo image consists only of simple geometric shapes or text. It does not meet the threshold of originality needed for copyright protection, and is therefore in the public …

The Unit Wordmark System shows how the Illinois identity extends to all units across the university. Use this guide to reference how to represent your unit correctly and how to use …

The University of Illinois default web fonts — Montserrat, Source Sans Pro and Georgia — provide consistent type styles across print and digital mediums. Use Source Sans as the …