Oct 22, 2022 · The Media Online is the definitive online point of reference for South Africa's media industry offering relevant, focused and topical news on the media sector.

The Media Online is the definitive online point of reference for South Africa’s media industry offering relevant, focused and topical news on the media sector.

Nov 28, 2024 · The power of Engagement Radio or Non-Traditional Radio. Traditional radio advertising, while effective, can sometimes struggle to generate the engaging, standout content needed in today’s crowded media environment.

Jan 31, 2025 · One of the standout tools facilitating this connection is Commvibe, a Mediamark initiative dedicated to creating tailored advertising solutions for community radio.Commvibe enhances the already powerful localised content offerings of these stations, ensuring advertisers reach their audiences with precision and impact.

The Media Online is the definitive online point of reference for South Africa’s media industry offering relevant, focused and topical news on the media sector.

Jan 13, 2025 · Community radio, once viewed as the underdog of the media landscape, has emerged as a significant player over the last five years. Mediamark’s Commvibe offering of key stations – including the exclusive representation of Bok Radio, Zibonele FM and Thetha FM – in key locations, exemplifies this transformation.

Nov 27, 2024 · Example 2: Cheetos and Snapchat Cheetos captured all 1 440 frames of a TV ad into the Snapchat camera’s machine-learning software for a compelling augmented reality (AR) experience.When a user pointed their smartphone camera at the TV ad, a 3D hand in the Snapchat app appeared to steal a bag of Cheetos Crunch Pop Mix right out of the screen.

Jul 4, 2024 · The global influencer marketing industry is set to grow to an astonishing $22.2 billion by 2025. If anyone ever doubted its staying power, this figure makes it clear: influencer marketing is here to stay.

The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media.

Jan 29, 2024 · Mathe Okaba, Chief Executive Officer of the Association for Communication and Advertising (ACA), stepped down in December after five years