Shares of WPP PLC WPP dropped 4.21% to £4.96 Wednesday, on what proved to be an all-around dismal trading session for the stock market, with the FTSE 100 Index UKX falling 2.92% to 7,679.48. WPP PLC ...

AI has been put to good use in this new global campaign for Coca-Cola from WPP Open X and VML New York, which celebrates the ...

The UK’s advertising regulator has banned an advert for French oil giant TotalEnergies about its renewable energy investments ...

WPP-owned marketing effectiveness consultancy, Gain Theory, has released a new report: ‘Prove Your Sponsorship Value: A ...

The holdco stands alone with its ‘data-connectivity’ approach, foregrounding privacy, safety and data diversity. With a new ...

The understated CEO spoke out in The Sunday Times at the weekend. The Drum’s editor-in-chief reads between the lines.

O Shaughnessy Asset Management LLC lifted its position in shares of WPP plc (NYSE:WPP – Free Report) by 3.4% in the 4th ...

After two decades shaping some of the world’s biggest brands under the WPP umbrella with the likes of VML, VMLY&R Commerce, ...

WPP PLC closed 43.43% short of its 52-week high of £9.03, which the company achieved on December 9th.

London, New York: WPP today announced the acquisition of InfoSum, the world’s leading data collaboration platform. InfoSum ...

WPP has acquired data collaboration platform InfoSum. InfoSum will become part of Group M, WPP’s media investment group. Brian Lesser, global chief executive of Group M, joined the network’s media arm ...

The deal ramps up the holding group’s AI-powered data and identity capabilities at a time of widespread signal loss for marketers.