Nielsen has signed a deal with WPP Media to deliver cross-platform audience measurement for audio, streaming, and TV.

As part of the collaboration, Nielsen’s data and insights will be integrated into WPP’s Open Media Studio to support ...

Nielsen, the specialist in audience measurement, data and analytics, and WPP Media have announced a new agreement for ...

The new agreement for audience measurement spans TV, streaming, audio, and cross-platform ad performance via Nielsen ONE ...

UBS analyst Adam Berlin maintained a Sell rating on WPP today and set a price target of £3.70. The company’s shares opened today at p401.50. Take advantage of TipRanks Premium at 50% off! Unlock ...

This outcome is largely consensual by now and priced accordingly. This, however, is where the clarity ends.“There is little ...

Skydance on Tuesday unveiled the slate of board directors who will be serving as soon as the Skydance-Paramount transaction ...

The Bank of England is expected to maintain its quarterly pace of interest rate cuts so far in 2025 with a further quarter-point reduction on Thursday, as it maintains a balance between the trade-off ...

John McDonald joins from UBS to lead marketing and brand across the four HSBC primary businesses. HSBC has named a new CMO to ...

The Hong Kong Shanghai Bank (HSBC) has hired John McDonald, group chief marketing officer at UBS, as its first global chief ...