One month later, a version of this tension is playing out in the commentary about WPP’s new CEO, soon-to-be ex-Microsoft’s ...

In this article, Krisneil Peres of Fame Keeda explores how fake influence is eroding trust in India’s creator economy, and ...

WPP has much less financial firepower to pursue mega-deals. It had a respectable £738mn in adjusted free cash flow at the period end, providing healthy cover for dividends and buybacks. The company ...

Rose will take the helm at the advertising giant in September as it grapples with AI challenges and seeks to turn the page on a string of client losses.

Channel 4’s Katie Jackson warns marketers are losing ownership of their brands as the use of creators and short-term ...

Tired of dealing with the frustrating effects of hard water on your water heater–especially during the monsoon when water ...

In today’s fast-paced world, maintaining healthy eating habits can be a challenge. To address this, Crompton Greaves ...

Talent management agencies like Pocket Aces and OML are building analytics tools in-house to gain better control over influencer data and cut costs. .But this shift threatens software platforms that ...

In today’s evolving economy, where conventional product claims no longer capture consumer attention, BFSI (Banking, Financial ...

This partnership, enabled by Unlimitail’s exclusive retail media offering and ad tech infrastructure, positions Pacvue clients to capitalize on the growth of the European retail media market with more ...

WPP WPP-0.53%decrease; red down pointing triangle named Microsoft MSFT 0.99%increase; green up pointing triangle executive Cindy Rose as its new chief executive officer as the advertising giant ...

WPP has named Baiju Shah as the new global CEO of AKQA.The announcement:WPP today announced the appointment of Baiju Shah as the new global CEO of AKQA, WPP’s design and innovation company ...