Organizers who are part of a campaign called the “ Tesla Takedown ” said they are hoping to spur people into non-violent action against Musk to voice their discontent with Musk’s actions as the head of the Department of Government Efficiency. In his role, Musk has led an aggressive campaign to dismantle parts of the federal government.

As the global auto world reeled from the potential fallout of U.S. President Donald Trump's new auto tariffs, one name stood out as less affected than others - electric-vehicle maker Tesla .