Bud Light’s comeback plan may hinge on Sydney Sweeney, with a rumored $10M deal to revive sales after its PR nightmare.

Trent, who serves in the U.S. Air Force, celebrated his recent promotion to staff sergeant in the 48th Munitions Squadron ...

American Eagle's response to criticism of Sydney Sweeney's jeans ad represents a cultural shift away from corporate apologies ...

"American Eagle's denim blitz could jam an outrage cocktail of $5 million more in Sweeney's wallet before Labor Day," one ...

Sydney Sweeney’s American Eagle jeans ad has taken over the Las Vegas sphere amid growing controversy. She joined the jeans ...

Sydney Sweeney's brother Trent celebrated his Air Force promotion to staff sergeant with a playful reference to the denim controversy surrounding his famous sister.

Georgia gubernatorial candidate Mike Collins touted his own “great jeans” with the help of a pro-Trump meme creator.

The blonde was seen heading toward a private trailer on the set of the sequel which is filming. Sweeney wore an oversized ...

Sydney Sweeney reveals she had no idea what fame would cost her at 18, as she addressed privacy concerns feeling "guarded." ...

Sydney Sweeney can raise a glass to bumper publicity this week - but she may soon be toasting with beer rather than champagne if she signs as the new face of Bud Light.

The mind-numbing culture war surrounding Sydney Sweeney's American Eagle campaign looks set to continue for another few days, as pop artist Lizzo has ...