As AI-led media investment becomes the talk of the industry (at least on the tech side), the rubber is hitting the road on the question of how much systems like Meta’s Advantage+ and Google’s PMAX ...

Provides practical a roadmap for how marketers can maximize opportunity by designing for discovery as well as decision.

Sixty-two percent of global consumers think their personal finances will get better in the next six months, according to GWI data in WARC’s 2025 Consumer Trends Report; only 10% expect their finances ...

Procter and Gamble’s Q4 and full-year results suggest that shoppers in rich countries are feeling the pinch and slowing down their buying, especially on discretionary items, as both lower-income and ...

An overview of WARC's latest advertising spend forecasts by medium, product sector and media owner in 100 markets worldwide.

The impact of tariffs on toymakers Mattel and Hasbro has been less than initially expected but both are continuing to diversify their supply chains amid ongoing consumer uncertainty and the likelihood ...

The widening wealth gap is causing a divergence in consumer spending habits; in the US, the wealthiest 10% of households now account for almost half of consumer spending. Social media, influencers, ...

Luxury is a complicated idea: part craft, part brand, and part raw material exclusivity – this final element of the sheer material is now changing as lab-grown products emerge in the spaces of food, ...

A growing cost-of-living gap, consumers’ proactive approach to health, and the emergence of alternative social activities are among the biggest trends influencing consumer spending this year, ...

Delight, a yoghurt brand, aimed to disrupt Thailand's yogurt market dominated by Yakult by promoting its '0.1% sugar Probiotic Yogurt' as a healthier choice for health-conscious consumers.

To succeed in a “SNAFU era”, characterised by a continuous baseline of unpredictability and frequent periods of extreme disruption, businesses and brands need to prioritise resilience, flexibility, ...