Discover the top interactive content trends from shoppable video to AR try-ons, and see how brands turn engagement into higher conversions.

Personalized product discovery is the practice, and the technology, of customizing the online shopping experience for every individual. Instead of showing the same static catalog to everyone, ...

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Imagine you're marketing cool sneakers using in-app stories. Do you add a swipe-up link that takes users straight to the product page, or do you create a tap-through style quiz that helps them ...

In today’s fast-paced digital marketplace, customer experience isn’t just a trendy phrase, it’s a key driver of business growth. Among the most effective tools that eCommerce businesses can use are ...

Let’s be honest, summer campaigns can be a tricky game. You want to capture attention without overwhelming, inspire action without being pushy, and stand out in a season full of noise (and sunshine).

Casino Elite is a Belgium-based online casino focused on delivering engaging player experiences across multiple gaming categories. As part of this case study, we spoke with Pierre Decourt, Marketing ...

As marketers, we often plan in quarters but shoppers don’t live by calendars. They live by moments. Summer is packed with them: music festivals that light up social feeds, global sports events that ...

Composable commerce is a modern approach to building eCommerce systems where businesses select and integrate the individual software components, often called “best-of-breed” solutions, that best fit ...

From the high streets of London to the boutiques of Paris, beauty continues to flourish despite economic uncertainties. But what's really interesting is how the industry is changing. Today's beauty ...

Love it or hate it, Valentine's Day transforms the retail landscape every February. While some rush to secure the perfect gift or plan elaborate celebrations, others scroll past heart-shaped ...