The ad playfully showcases how pickleball fever can transform everyday spaces into makeshift courts, capturing the sport’s accessibility and universal appeal.

Digital mediums have played a key role in laying the foundation of Meesho. By emphasising affordability and creating a space ...

In this story, we see how That Sassy Thing uses humour, education, and visual storytelling to challenge taboos and make ...

The platform upgraded its ad attribution models by integrating Multi-Touch Attribution (MTA) and Marketing Mix Modeling (MMM) ...

AI won't replace human creativity, nearly 70% of consumers seek to own less, and 68% of Gen Z pursue agency and optimism in ...

Meta is facing backlash after users, including celebrities, accuse the platform of automatically refollowing official Trump ...

Menon is a an industry professional with experience across agencies including CsDirekt, Salt and George P. Johnson.

The Advertising Club received 1,152 entries from 75 agencies, with 486 jury members judging in Mumbai, Delhi, and Bangalore.

Emily Del Greco is set to join GroupM as global COO while Adam Gerhart, Toby Jenner, and Mark Patterson take on new ...

Meta is actively enticing TikTok creators to its platforms by offering financial incentives, content deals, and tools to ...

Pragya Bijalwann, with over ten years of marketing expertise, joins Voltas as Head of Marketing. She has previously led roles ...

He proposed this deal during a press conference announcing a $500 billion investment in artificial intelligence ...