Nielsen DMA® insights are a key component of a data-driven advertising ecosystem and are extensively used throughout the ...

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Beyond the top three, shares for NBCUniversal and Paramount remained even with July, finishing with 7.6% and 7.1%*, respectively. Like Disney and FOX, both NBCU and Paramount were buoyed by gains ...

August, the last month of the summer vacation, brought stability to the amount of time spent in front of the TV screen. The ...

During August, streaming’s share of TV viewing in Mexico showed an increase of 0.4% compared to the previous month, ...

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The dynamics of a new school year and the return of football collided in August to disrupt summer TV trends, signaled by ...

New York – September 11, 2025 – Warner Bros. Discovery and Nielsen, a global leader in audience measurement, data and analytics, have signed a new, long-term, multi-year deal, effective immediately.

Warsaw, Poland, 21.07.25: Nielsen, the global leader in audience measurement, data and analytics, has released its latest June All Screens Video Landscape report, covering viewing (a combination of ...

NEW YORK – August 26, 2025 – YouTube continued its streak as TV’s leading media distributor in July, which marked its sixth consecutive month atop Nielsen’s Media Distributor Gauge report. YouTube ...

The first half of 2025 has been eventful for marketers in Europe. AI use is on the rise, shaking up business as usual. 1 At the same time, economic uncertainty has many working with leaner advertising ...