Customers want brands to demonstrate their loyalty to them. In other words, loyalty must be bidirectional, a two-way street ...

By adopting accessible technologies and proactive strategies, small merchants can effectively shield themselves from fraud ...

Retail media networks are a prime example of what’s possible when retailers own the relationship. Brands can reach customers ...

Retailers can dramatically improve the customer journey through simple operational adjustments. To do so effectively, however ...

According to eMarketer, off-site retail media ad spend is projected to grow over 40 percent this year, nearly triple the rate ...

In both retail media and CTV today, platforms, systems and the entire industry lack standardization. Indeed, recent studies ...

Gen Z shoppers are drawn to brands that make an effort to understand their preferences and deliver unique, relevant ...

The rise of secondhand shopping is reshaping retail, fueled by both economic factors and a growing commitment to ...

Macy's cut its full-year profit guidance on Wednesday despite higher-than-expected quarterly earnings, saying in a news ...

The rise of mobility data gives retailers an opportunity to observe and understand customer movement patterns with the same ...

The emergence of agentic AI is a game-changer for retailers looking to optimize operations and enhance customer experiences.

A five-year procurement plan allows retailers the ability to make adjustments as they go, fully understanding that mandates, ...