Google's goal for advertisers in 2025 with Performance Max is to provide more campaign controls, improve on search reporting and guidance, and support asset group improvements.

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The company rocketed past expectations - from its guidance and from analysts - for its Q4 subscriber growth - pulling in an astounding 18.9 million new global subscribers.

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Human influence based on emotions, experience and trust can create connections that go a lot deeper than what a brand can sell.

Dr. John Watson, one-time sidekick to the detective Holmes in old books and movies, is now the central character of "Watson," premiering Sunday night.

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Vidhya Srinivasan, who has led Google's ad business for years, will now lead Ads & Commerce teams at the Alphabet company.

"Minors have the First Amendment right to access personalized feeds on social media," NetChoice argues in papers filed this week with the 9th Circuit Court of Appeals.

Brave Search on Thursday announced a way to customize search rankings by boosting or removing domains from search results.

Limited-time collab with Latina pop artist Ally Brooke is part of new CMO Marisa Thalberg's strategy to turn around the ...

"Meta has told advertisers that Community Notes will apply to organic posts, not paid ads, but its official messages have not ...