A new report from the World Advertising Research Center shows ad spend on social media skyrocketing 20.2% last quarter, ...

The Federal Trade Commission is imposing additional conditions on Omnicom's merger with Interpublic Group, including new restrictions on the company's ability to consider a publisher's content when ...

Pinterest unveiled ad capabilities on Thursday, featuring Top of Search ads and other tools designed to optimize the visual ...

The Federal Trade Commission is imposing additional conditions on Omnicom's merger with Interpublic Group, including new restrictions on the company's ability to consider a publisher's content when ...

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Opella pain relief brand Aspercreme targets older Americans by featuring the oldest college football player ever to sign an NIL deal.

A federal judge has granted preliminary approval to a settlement requiring Anthropic to pay $1.5 billion over claims that it trained its large language model on books it allegedly downloaded from ...

But while burgers have traditionally led sales for QSRs, sluggish results were forecast for burger, sandwich and pizza restaurants.

His name is Crashman and he made his debut this week in a new ad campaign from Dolsten & Co. for Kelce Travis-backed ...

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Klaviyo has unveiled what it calls an AI-first B2C CRM at its K:BOS event in Boston this week. The goal is to unify data, ...

But Gen Z seems to be the audience every studio and marketer must understand to fuel brand lift, and/or the next breakout franchise.