Agile practices and full AI integration are key differentiators of successful B2B marketers, survey data reveals.

Marketing Strategy - Fully 84% of consumers in the United States say they've opted in to receive texts from at least one ...

Some 62% of market researchers say their team is now using generative AI tools, up 23 percentage points from 2024, according ...

Most B2B marketers in the US and Europe are concerned about geopolitical tensions and they are adjusting their budgets because of these concerns, according to recent research from Plural Strategy ...

Explore how B2B brands can align Marketing and Sales teams to create a seamless customer experience and boost campaign ...

Catch up on select AI news and developments from the past week or so (in no particular order): Apple eyes AI-powered search alternatives, threatening Google's dominance. Apple is reportedly exploring ...

B2B buyers say the top things vendors could do to improve their content are to curb the sales messaging and to create shorter pieces, according to recent research from Demand Gen Report and ON24. The ...

Generative AI exceeds expectations in 27% of marketing use cases—more than in any business domain. That's according to two surveys of business professionals conducted by Bain & Company. An infographic ...

Global ad spend on professionally produced news content has dropped significantly in recent years, according to recent research from WARC Media. The report was based on WARC’s dataset of advertising ...

As the pandemic winds down in many parts of the world, brands are taking stock of which pandemic-related changes will stay and which will fade. Digital commerce might be slowing down as a consequence ...

Ethical marketing helps B2B marketers align personalization with privacy, build trust, and create data strategies that ...

Marketing Management - Creative professionals say they expect demand for video production, motion graphics, and creative ...