Only 39% of consumers report boycotting a brand in the last 12 months and 80% believe shopping according to their values is ...

Childhood staples from the era like Bagel Bites are seeing prices slashed this summer as the grocery delivery platform leans into value.

A partnership with the DC franchise reboot shows mascots, including Flo, stepping up to address more everyday problems in ...

Meta’s next-level artificial intelligence tools could create and target campaigns for marketers by next year, according to a ...

Brands including McDonald’s and Starbucks are taking big swings with creative campaigns, evolving loyalty strategies and ...

The dynamics between the cohort and their millennial parents signal what’s to come in advertising, according to research from ...

Celsius, which was boosted in 2022 by a $550 million investment by PepsiCo, has focused previous marketing efforts around ...

The decision marks the close of a chapter for an industry trailblazer whose agency, Droga5, was the cornerstone of ...

Following its purchase of Influential last year, the agency is fortifying its creator network and technology offering in ...

CMO Jill Adams shares how a new tagline serves as a call-to-action and a play to engage with consumers around their passions.

The cosmetic brand is working with the social media star, famous for sailing from Oregon to Hawaiʻi with his cat, on a Roblox ...

Coca-Cola is rolling out its summer campaign in North America with ads themed around unplugging from digital noise, per ...