Trendjacking has become second nature to brands especially during massive cultural moments. In Singapore, concerts often feel ...

Design Bridge and Partners has appointed Alexandra Cerruti (pictured right) as its executive vice president of APAC, and ...

The stage is set. MARKETING-INTERACTIVE is thrilled to reveal the finalists for the 17th edition of the Agency of the Year ...

Resorts World Sentosa (RWS) is charting a bold new course in marine storytelling with the rebranding and expansion of its ...

Pink Dot, Singapore’s most visible LGBTQ+ movement, has launched a multi-year campaign that celebrates the diverse ...

A new era for the world’s largest media investment group has officially arrived, with WPP retiring the GroupM name and launching WPP Media, a fully integrated, AI-powered media company designed for ...

David Droga is stepping down as CEO of Accenture Song, moving into the newly created position of vice chair at Accenture.

A recent study from YouGov, covering 17 international markets, reveals a striking paradox - many users feel confident ...

Popeyes Singapore is entering the breakfast scene with its first-ever menu, launching islandwide across all 19 outlets from ...

PepsiCo has signed a multi-year global partnership with Formula 1 (F1), set to begin in 2025, bringing three of its flagship ...

The Singapore Tourism Board (STB) has joined forces with global fintech company Wise in a strategic partnership to boost ...

As artificial intelligence (AI) continues to reshape the landscape of consumer engagement, many consumers are concerned about ...