In the light of advertising industry's growing shift toward attention as the core performance metric, Viomba and Nexd are happy to announce a partnership with a plan to integrate creative production ...

In today’s digest, we cover Google launching Offerwall to boost publisher revenue, IAB launching a framework to standardise gaming ad metrics, Apple changing EU App Store terms with a new fee ...

In the US, the Federal Trade Commission (FTC) has weighed in on one of the ad industry's biggest deals of the year. It ...

According to the Deputy Research Director of IPA, Dan Flynn, the findings are “a clear signal of how embedded mobile phones ...

Already trusted by leading UK publishers such as The Independent, Publisher Collective, Netmums, Gamer Network and Snack ...

Stefan Wagner, Managing Director Goldbach Audience added: “Retail media exemplifies the rapid transformation of the entire digital advertising landscape and the increasing expectations of many ...

Adnami, the attention-first ad tech company, is thrilled to announce the expansion of its successful partnership with Baltic sales house Digital Matter.This enhanced collaboration allows advertisers ...

DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today (25 June, 2025) released the discovery of ShadowBot, a fraudulent bot ...

Picnic has appointed Richard Ottoy as Vice President of Sales, as the company accelerates its mission to redefine how ...