OpenAI, the creator of ChatGPT, is preparing for a significant shift as it looks to introduce advertising into its widely ...

As part of a series on directors who have delivered memorable ads, we attempt to find out what makes these stories special ...

Chumbak has unveiled its new campaign “Celebrate a Life of Joy with Chumbak”, marking the next chapter in its growth story. At the heart of the campaign is a warm, slice-of-life brand film that ...

With the festive season underway, several brands have launched campaigns around Durga Puja and Navratri, using cultural touchpoints to connect with audiences. From boAt’s collaboration with Falguni ...

Jewellery brands are rewriting rules of masculinity, inventing new visual languages, and redefining aspirational storytelling ...

Experts agreed that with programmatic delivering automation, precision and personalization, brands are preparing for a future ...

At a panel discussion at the e4m BFSI Summit, marketers from leading financial institutions shared how they navigate ROI, ...

Thampy Koshy has been appointed as Advisor to the Digital Mission for the Ministry of Tourism, e4m has learnt. This is a part ...

At the Pitch BFSI Summit, R Subramaniakumar, MD & CEO of RBL Bank, drew a distinction between the essence of banking and the ...

Mrinalini Jain, Group Chief Development Officer, Banijay Asia and EndemolShine India, shares how content creation and brand ...

Catch Spices, a brand under Dharampal Satyapal Group (DS Group) has launched a new TV commercial (TVC) for Catch Hing. The ...

Payal Yadava opens up about what the recognition means to her and the remarkable moments that shaped her journey ...