Define, size and measure audiences so you can engage the right people in the right channels at the right time.

The world of travel is back in motion, but one thing has changed: trust is no longer a given. According to recent findings, 42% of consumers don’t have any current travel plans, even though many ...

What matters most to Hispanic consumers? Collage Group’s latest Multicultural Passion Points study includes key insights into Hispanic consumers to enhance brand engagement and activation. View our ...

For this digitally native, purpose-led generation, a car isn’t a status symbol. It’s simply a tool to get where they need to go. In fact, 63% of Gen Z say cars are “just for getting them to where they ...

The “chilling effect” of immigration enforcement is no longer limited to border towns or isolated stories. It’s an ambient fear that touches even those with legal status. Many Hispanics are limiting ...

As Hispanic consumers adapt to a complex and changing America, their expectations of brands are shifting in critical ways. Trust and belonging have become central to how this segment evaluates ...

Define, size and measure audiences so you can engage the right people in the right channels at the right time. Identify key gaps in your industry. Prioritize and act on areas where your brand has a ...

Hispanic consumers are actively engaged in their financial futures—yet the traditional financial services landscape often fails to reflect their values, behaviors, and expectations. If you’re a ...

Trust is the currency of modern banking—and it’s in short supply. Only 40% of American consumers say they find brands trustworthy, despite 80% considering trust vital in financial decision-making.

Collage released research on Gen Alpha’s purchasing behavior, highlighting their digital fluency and emotional intelligence. CEO David Wellisch noted, “Winning with Gen Alpha requires more than ...

Paint a full picture of your consumers and what specifically matters to them, like passion points, sports and gaming, holidays and more. Define, size and measure audiences so you can engage the right ...

Define, size and measure audiences so you can engage the right people in the right channels at the right time.