Last year saw a 45.5% leap in the number of global CMO appointments among companies with at least 200 employees, according to ...

Siggi’s partners with Lovewell to increase its brand awareness among her health-and-wellness-focused audience. The yogurt ...

Even in regions where data privacy is not yet extensively regulated, marketers who instead build their systems to serve both ...

A new AI tool from Jellyfish gathers and analyzes information from LLM queries to assess sentiment, brand perception and more ...

How the brand tapped data-driven storytelling and cross-departmental collaboration to turn the disruptive moment into a win.

Marketing takeaways from NRF '25 include an emphasis on AI investment, experiential in-store, the revenue potential of retail ...

Deborah Golden, Chief Innovation Officer at Deloitte, provides the most important takeaways from CES 2025 for marketing executives.

How nine brands showed up for the film industry this year, from Chase's glass chalet to Acura's energy house to Audible's listening lodge.

As the first CMO at Bose, Jim Mollica has sought to differentiate the audio brand through strategic partnerships that keep it not only connected to culture but intertwined with it. Bose recently ...

We spoke with Pete & Gerry's CMO about the company's marketing strategy, recent campaigns, creative, category challenges and more.

In fashion, it’s not just the product you’re buying—it’s the brand. I spent over a decade working on brands like Michael Kors, Uniqlo, Revlon and Banana Republic, where I saw how brutal the brand war ...

The Consumer Electronics Show may be “the event that folks love to hate,” as IAB CEO David Cohen put it to AdExchanger – but it’s still the place to be at the start of every new year.