Organic growth by discipline saw increases across all disciplines except PR, healthcare and branding and retail commerce.

Advertisers are also under their own pressure. CMO tenure averages 4.3 years, according to Spencer Stuart’s CMO Tenure Study ...

For the past few years, Hoka has been riding high as one of the top running brands for the sport, alongside brands including ...

Even in Canada, where the Man from Del Monte was less visible, the local campaign—Mother Nature Is On Our Side—echoed the ...

Unlock the full potential of AI in marketing by integrating third-party data, fueling deeper insights, optimizing media mix ...

Publicis’ $2 billion in net new-business billings and IPG’s streaming wins reflect broader realignment as brands consolidate ...

The ‘Drizzle the Mike’s’ campaign features humorous spots and taps influencers after 15 years of grassroots growth.

The influencer and vlogger, along with wife, Haley, is creating one of this year’s most emotionally effective creator-led ...

Built by marketers, ad-machina takes over the repetitive creative work – so teams can scale output, personalize at speed and ...

Ida Rezvani has been appointed president, global chief client officer, McCann and McCann Worldgroup, in a newly created role ...

Creative agency TiNY was assigned a unique challenge by its client American Century Investments: Make ads explaining the ...

The partnership with the streamer for the anticipated sequel is part of a big milestone year for the sandwich chain, which is ...