Articles written by Rahat S Khan ...

CMO Spend Survey finds average marketing budgets are at 7.7% of company revenue for a second consecutive year. However, half ...

The latest ad films and campaigns from brands like Godrej Pet Care, New Balance, PUMA India, Being Human, Akasa Air, Narayana ...

From purple press to AI lullabies and floating pandals, Havas is entering Cannes with cause-led campaigns that merge culture, ...

Indian creators are quietly becoming the new faces of global marketing and the world is finally taking notice, says Fame Keeda co-founder.

The Israeli content recommendation and monetisation solution provider, Taboola has opened its office in Gurugram, its second office location in India. The adtech player already has an office in ...

Articles written by Kanika Bedi ...

CBSE’s Sugar Board mandate for schools is an example of how simple communication can lead to policy change, says PersonaKraft ...

Reaches 1.50 lakh users for the video OTT app, with 20% of them being the paying users.

Meet the marketing leaders driving transformation, innovation, and impact across Asia-Pacific’s foremost brands.

Industry veteran Raj Kamble, founder and chief creative officer at Famous Innovations, shares his thoughts on Abby Awards, ...