As digital-first brands prioritise values over visuals, Edelman India’s senior strategist says that the packaging playbook is ...

Besides the US and the UK, all other geographies which includes APAC grew by 43.6% Contact Customer Support at ...

While new AI-driven tools have made the adoption of ad measurement solutions easier, a new report shows that advertisers ...

Beauty brand Renée Cosmetics launched a campaign that breathes new life into a timeless family tradition with a sprinkle of ...

As the film progresses, this void is slowly replaced by calm, comfort, and control as nurses step in—picking up calls, cradling newborns, offering a hand after surgery, and translating medical jargon ...

JioStar has launched JioStarverse, a data-led influencer marketing platform for brands and agencies. With a pool of over 500 registered influencers and content creators across genres, it promises to ...

AI gives businesses the power to reduce drop-offs and increase conversion, not by shouting, but by listening, says Engati managing director and co-founder.

Our weekly roundup of the latest appointments and account wins news from Madison Media Alpha, EndemolShine India, Mediascope, ...

The independent ad agency is targeting the USA and UAE markets with a registered US business and planned Dubai office.

Video may be B2B’s new darling, but LinkedIn’s BrandLink is selling context, not cheap clicks—marketers and publishers take ...

As connected TV becomes a media mainstay, marketers face a sharp paradox—rising ROI hopes, but murky metrics and mounting ...

While AI offers efficiency, many still prefer human interaction for complex customer service issues, prompting questions ...