In today’s marketing climate, AI is constantly evolving. After all, we’ve come a long way since the early days of ChatGPT. However, with so many AI marketing tools on offer now, it can be difficult to ...

Check out this week's blog with Alex Bacon, Marketing Director at Cloud Direct as he breaks down top tips for marketing-sales ...

Join us with Green Hat in this webinar to uncover how to engage self-serve buyers, decode the “dark funnel,” and align ...

How senior B2B marketing leaders can transform the role of marketing in their businesses, positioning it as a core growth ...

If you're a B2B revenue leader looking to transform your sales experiences in the new era, check out 6sense's blog on ...

Last week I was privileged to moderate an excellent roundtable organised by CogniClick: Do more with data! and Helen Kensett , which was ostensibly focused on the evolving role of data in enabling ...

Gravity Global has officially hired Terri Lee as their Managing Director, Healthcare. In Terri’s newly created position, she will be spearheading the agency’s healthcare practice implementing its ...

What is agentic AI? And why is it important? In this week’s episode of the B2B Marketing Podcast, we spoke to Hut 3 about the very topic and how it can be implemented in the various ABM stages. We’re ...

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. B2B Content Marketing ...

If you’ve ever winced while writing the word “leverage”, or felt a bit guilty about calling something innovative when it clearly wasn’t, you’re not alone. In fact, that collective wariness is exactly ...