AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Will Google need to spin off its ad exchange and ad server? Court is in session in Virgina, with the DOJ and Google advocating for completely different remedies to Google’s sell-side ad tech monopoly.

Swish, a startup that partners with retailers to provide product samples to people grocery shopping online, announces $2.3 ...

This past August, Spectrum Reach, which is Charter’s advertising sales arm, took a step further toward that goal via a ...

Your trusted source for in-depth programmatic news, views, education and events. AdExchanger is where marketers, agencies, ...

Private equity firm Novacap acquires IAS; online retailers are seeing an uptick in referral traffic from ChatGPT; and the IAB ...

Tatari CEO Philip Inghelbrecht on how AI helped Tatari double revenue, plus his views on direct deals and publisher data.

Marketing has long struggled to prove itself as a growth engine. What if agentic AI isn’t the threat many fear but the ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AI-enabled advertising could reduce ad loads; Jimmy Kimmel is (still) causing a stir; and Microsoft plans to ensure fair ...

Day Two of the remedies phase of the Google ad tech antitrust trial was a grueling back-and-forth about the future of Google ...