Earlier this month, the Senate Committee on Commerce, Science, and Transportation held a hearing about fragmentation in ...

TikTok isn’t quite such a success for luxury beauty brands anymore; expect even more tariff uncertainty; and LLMs have a hard ...

Former Goodway Group CEO Jay Friedman shares hot takes on everything from curation ("absurd") to brand safety ("botched").

Despite amazing storylines, this NBA season brought a steep decline in local TV viewership. These drops are symptoms of a ...

When ad tech veteran Tristan Cameron, formerly of LiveRamp and Inuvo, joined furniture brand James & James as CMO in January, ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Will programmatic buying will inevitably lead to a repeat on CTV of what happened with digital media publishers?

Nonprofit Science Moms partnered with The Weather Company on a campaign that used real-time weather conditions to raise awareness about climate change.

There are always brands willing to place a bet on unusual sporting events in the hope that they have a breakout moment.

When Viant announced its acquisition of identity startup lockr on an earnings call in March, investors were bemused.

Microsoft's AI assistant, Copilot, is a product of trial and error. Today's iteration has led to performance improvements and ...

PubMatic's new AI curation features are helping it forge closer relationships with ad agencies like GroupM that are ramping ...