Tik Tok brought with it many new trends, some fun, some a bit more concerning. Among the most “New Age” trends on the platform, was the idea that “Healing crystal” could give you health, fortune and ...

June 20th marked the official conclusion of China’s 618 Mid-Year Sale in 2022. How was the result? According to Syntun 星图数据, during this year’s 618, the total online revenue reached 695.9 billion CNY ...

In today's handbag report, we focus on the up-rising New Vintage style, offering insights into the latest consumer analysis and trends shaping luxury experiences that appeal to China's affluent ...

Ximalaya, Dedao and more: the boom of Chinese paid audio content Tingyi Chen July 1, 2018 New WeChat features ...

WeChat just released its most rigorous policy to date regulating incentived sharing and external links. The policy banned some of the most common campaign tactics. Here are some of the highlights of ...

Amid the Covid-19 epidemic, Tencent released its Q4 2019 results. The performance is overall good, with a large uptake of Mini-program transactions and revenues from FinTech sector. Tencent seems ...

During 4 years helping brands sell to Mainland China via WeChat, we collaborated with many cross-border payment gateways. These gateways are authorized by Alibaba, Tencent, and Union Pay to provides a ...

Livestream eCommerce has become the "new norm" in China. More than 464 million users, almost half of Chinese Netizens, buy products through live streams.

Livestreaming started taking off in China back in 2016, that is almost a decade ago. While this realisation will make any China marketer feel ancient, does it mean Livestreaming is a thing of the past ...

In early April 2022, Red/Xiaohongshu launched a new marketing feature, “performance optimization mode” (in Chinese: 优效模式) for sponsored content. The tool ensures that the sponsored content performance ...

The rise of DeepSeek, business-friendly signals from the administration and turmoil in the United States have led many businesses to reconsider China as a key market for 2025. But what is the best way ...

With hundreds of millions of RMB of sales generated in a single live-stream, Douyin (the Chinese version of Tik Tok) is becoming a growing hub of e-commerce in China. But how can brands get started ...