Tik Tok brought with it many new trends, some fun, some a bit more concerning. Among the most “New Age” trends on the platform, was the idea that “Healing crystal” could give you health, fortune and ...

Livestreaming started taking off in China back in 2016, that is almost a decade ago. While this realisation will make any China marketer feel ancient, does it mean Livestreaming is a thing of the past ...

The rise of DeepSeek, business-friendly signals from the administration and turmoil in the United States have led many businesses to reconsider China as a key market for 2025. But what is the best way ...

Brands like L’Oréal, Biotherm, and Estée Lauder are promoting affordable products, such as primers and cleansers, using cat memes. They create scenarios where couples are giving these products as ...

Anime culture, once considered niche, is now entering mainstream consumer markets in China. By embracing these trends, some brands activated to collaborate with anime games and IPs with millions of ...

In this report, our central focus revolves around the burgeoning Ita-Bag style, which has witnessed a consistent surge in mentions (+95% per quarter) on Xiaohongshu over the past year. We delve into ...

In today's handbag report, we focus on the up-rising New Vintage style, offering insights into the latest consumer analysis and trends shaping luxury experiences that appeal to China's affluent ...

Highlights of China Jewelry Report 2023: In H1 2023, the fashion jewelry market contracted by -22% to 4.7 billion RMB compared to 2020. Post-pandemic, luckily we are seeing a slow recovery of 1% ...

Douyin eCommerce has been growing at 430% per year and is projected to reach 1.2 trillion CNY in 2022. It is already a juggernaut in the Chinese eCommerce space.

Livestream eCommerce has become the "new norm" in China. More than 464 million users, almost half of Chinese Netizens, buy products through live streams.

China's online advertising market fell by 2.3% YoY in the first half of 2022, due to the epidemic and the macro environment.

June 20th marked the official conclusion of China’s 618 Mid-Year Sale in 2022. How was the result? According to Syntun 星图数据, during this year’s 618, the total online revenue reached 695.9 billion CNY ...