This article argues for a paradigm shift in the use of AI in marketing: Efficiency should not be the primary goal of AI ...

Das TISAX®-Label ist für viele mittelständische Zulieferer keine freiwillige Entscheidung mehr, sondern Eintrittskarte in die Automobilindustrie. Doch statt das TISAX®-Label nur als Pflicht zu sehen, ...

Leadership isn't theatre. In an age of chaos, we need intellect, not charisma. The future belongs to those who dare to think differently.

Data, Insights and AI - we are in a new business world and management is evolving too. This article will help you understand the future of management.

Learn why AI is redefining the competitive landscape and how to build a resilient strategy that can create a moat to protect your business from emerging threats.

Explore 13+ AI threats, from biases to superintelligence. Understand risks, future challenges, and how we can prepare for AI's evolving impact on society.

B2B sales are becoming more digitalised, with fewer face-to-face meetings. Find out why marketing is taking on more sales tasks and why close collaboration is essential.

From MySpace to TikTok – this article sheds light on the development of social media. From its beginnings many years ago to the present day.

Intercultural competence promotes communication, cooperation and innovation in the global economy and creates an inclusive corporate culture.

Explore the differences between trends, hypes, and fads and learn how to manage their impact on society, business, and culture and how to navigate this popularity life cycle.

Privacy by Design (PbD) is a big word for a simple concept. This article explains the basic principles you need to understand in order to use PbD in your daily work ...

The Project Canvas Framework - by Antonio Nieto-Rodriguez - is used to plan digitization projects. Learn how to use the tool.