In today’s evolving marketing landscape, businesses are recognizing the need for campaigns that truly resonate with their intended audiences. When that intended audience is Indigenous, we encourage ...

Communications is a noisy industry. You need to like words if you want to work in comms, PR or publicity. After all, we use a lot of words in what we do. You also need to understand that words matter.

With a growing suite of features and strategic partnerships, Yahoo is positioning itself as an integral player in digital advertising—offering Canadian brands new ways to engage with their audiences.

We unearth the latest news, tips, tricks, and insights from the best marketers from Canada and around the world, and share pertinent industry news.

Our search for the 2022 Canadian Marketing, Advertising, Communication and PR Hall of Fame inductees is complete. The individuals on our final list have played a meaningful role in making Canadian ...

Nielsen has launched the results of a global study into trust in advertising, designed to uncover consumer opinions on advertising globally. The study found that trust differs by age, who is in the ...

Jelly Academy’s Digital Marketing Bootcamp is a global leader in training current and future-ready digital marketing skills. Whether you’re launching a business, enhancing your marketing expertise, or ...

Selecting the right marketing course is a pivotal choice for both current and aspiring marketers. But with numerous options available, tailored to various aspirations and learning preferences, the ...

Influencer marketing may be the world's oldest sales tactic, and like it has done with many things, social media has exploited it beyond any reasonable level, but brands are finding creative new ways ...

Creating awareness and generating interest in a business is an ongoing challenge, reserved for the role of the chief marketing officer (CMO). Designated to shape the public image and culture of a ...

In March of 2020, RED Academy, one of Vancouver’s largest digital marketing and tech training schools, announced bankruptcy on a Zoom call with its staff. The school claimed pandemic strains were ...