Anyone who has worked with a Chinese company or had to run a campaign in China knows that their design sense is different. One thing that jumps out the most though, is that their websites look very ...

Naturally, word of mouth is the aim of any brand PR stunt, with many big brands using the approach as an alternative to expensive digital ads. So, with this in mind, here’s a run-down of some of the ...

There are many examples of successful challenger brands out there - but what characteristics do they share? Here’s a look at just four.

Over 200,000 passengers pass through Heathrow Airport on any given day. Other large airports, including Atlanta International and Beijing Capital, welcome even more.

Using video on a landing page can increase conversion by up to 86%. This statistic comes from a study by EyeView on various ecommerce sites. In the study, two different variations of the same website ...

Delivery has come a long way since the early days of ecommerce, but some online retailers are still failing to offer a range of delivery options to suit their customers’ needs. As stats from a new ...

From Google announcing multi-modal ‘ multisearch ’ to the spam targeting efforts of its Helpful Content and Product Reviews updates, to developments in generative AI that could have disruptive ...

We’ve published our digital and marketing trends every January for well over a decade. Here’s our thoughts for 2024, across data, CX, creative, AI and more.

In this regularly updated stats roundup, we include figures on ad spend, platform usage and consumer behaviour, to help add some context to social media trends.

Michaela Weber, interim GM EMEA at BigCommerce, looks at the ways retailers can tackle returns while still easing the path to purchase for consumers.

What’s in store for influencer marketing in 2023? Experts discuss the cost-of-living crisis, potential regulation, live shopping, and more.

This glossary aims to break down the expanse of ecommerce terminology out there and is a great read for those new to the discipline.