Saudi Arabia and the United Arab Emirates have ranked among the world’s top 20 nations for AI talent density, surpassing countries such as Italy and Russia, according to the latest Global AI ...

PepsiCo gave audiences a glimpse of its potential foray into a futuristic AI-driven world with the Pepsi Smart Supermarket, a cardless cashless pop-up, and the Pepsi BOT’ler, a smart butler that took ...

The world of influencer marketing is experiencing a fascinating transformation with the rise of virtual influencers. These computer-generated characters, presented as real individuals, are quickly ...

Saudi Arabia’s spending intentions for 2025 show a 6-percentage-point net positive trend, contrasting with spending contractions in U.S. and Europe. Increased spending in Groceries (56% vs 54% last ...

Precision Football is a cutting-edge facility that is set to become the home of football in the region. As well as providing the best artificial pitches for people to play on, either competitively or ...

. The trends signify a major shift in brand-consumer connections and is backed by extensive attitudinal and behavioural data. At a glance: Brands go woke and definitely not broke The puzzle of slowing ...

Meet the Hassoun brothers, the creators behind Palestine Drinks, which soared to sell out a million cans within a mere week. In an exclusive interview, Communicate spoke to Mohamed Kiswani, ...

The publicity and rumors all fueled the hype around the release of the Air Jordans 1 in April of 1985 and lead the product to tremendous success. The Jordans went on to dominate the sports shoe ...

In an exclusive piece for Communicate, Konstantin Vladimirovich Tserazov details how ESG investing in the UAE is a story of ambition and innovation.

Ellyse Management, a leading luxury brand consultancy and communications agency, has rebranded to Maison Ellyse. The new identity reinforces the agency’s brand vision and ethos as being a Maison ...

Adidas’s I’m Possible campaign has been encouraging sportspersons across the region irrespective of their gender, religion, and even professional backgrounds to participate in making the impossible ...

Bain & Company participated in “Converting Change into Opportunity,” an event where Senior Partner, Dr. Houssem Jemili, joined a distinguished panel to explore the GCC’s path toward economic ...