AI can no longer be ignored in terms of a marketing tool, can you elaborate more how it can blend with more traditional methods? AI is not here to replace traditional marketing—it’s here to enhance it ...

Meta Platforms, Inc. and EssilorLuxottica introduced the Ray-Ban Meta glasses to the United Arab Emirates during an exclusive launch event on May 7 held at Gitano Beach Club. The collection offers the ...

StickyGinger announces the appointment of three new team members, further strengthening its PR and influencer capabilities as the agency continues its strategic expansion across the Middle East and ...

Majid Al Futtaim, which owns the exclusive rights to operate Carrefour in the UAE, is pleased to announce a partnership between its retail media network,Precision Media, and Advertima, an AI pioneer ...

Meet Labubu, the global phenomenon fuelling fan frenzies with every drop. With celebrity fans like BLACKPINK’s Lisa and Rihanna in tow, Labubu has evolved into a full-blown fashion statement. So, it ...

The GCC region is witnessing a profound transformation as cognitive science and artificial intelligence intersect with environmental, social, and governance (ESG) imperatives. This convergence is ...

This echoed Blake Cuthbert’s opening talk, during which the CEO of OMD EMEA described six forces that disconnected marketing from growth and offered six counter-approaches to turn them into positives.

In her new role as CEO, Dana Tahir will continue to lead the agency’s regional vision while deepening its commitment to creative innovation, client impact and talent development. Dana has been with ...

Nearly two-thirds of bank account holders were happy and confident in their personal bank accounts. However, more than three-quarters (76%) lacked confidence in one or more of their financial products ...

Yango Group, a global tech company, has launched a pilot program for autonomous robot-powered food delivery at Expo City Dubai. The delivery service will enhance convenience for Expo City’s employees, ...

The UAE’s digital economy strategy has set a bold direction for the future, with SMEs at its core. But to fully participate in this transformation, SMEs must move beyond viewing digital upgrades as ...

After an incredible debut that attracted over 2,000 attendees and amassed more than $50 billion in combined net worth under one roof, Brand Me Summit is officially returning for its second edition – ...