Laura Christian will lead all marketing, brand and communications activity across Banyan Tree Dubai and Banyan Tree AlUla, ...

This summer campaign from Virgin Connect Roam uses community-led insights to bring travelers a solution in connectivity in more than 190 countries.

The 30-second spot showcases a Jeep Wrangler navigating prehistoric terrain while encountering seven different dinosaur ...

HUMAIN's Steve Plimsoll talks to Campaign Middle East about development of AI infrastructure and Arabic LLMs in Saudi Arabia.

Emirates NBD’s #UnitedAgainstFraud campaign raises public awareness of cybercrime methods via engaging content.

From recaps from the shores of the south of France to discourse on how the industry can be better and do better, Campaign ...

Every month, Campaign Middle East selects a collection of ‘Work’ to display in its monthly issue. The same selection then ...

Marwa Kaabour reflects on how Al Masaood’s journey toward ethical leadership weaves sustainability, inclusion and doing good in business.

The Lay's campaign was rolled out through limited-time product drops, influencer videos, paid social media, and organic UGC ...

Royal Jordanian Airlines, and its creative agency of record AdPro&, discusses its post, which reached more than 700,000 people organically.

"We’ve relied too much on the AI ‘write prompt → generate content → post content’ cycle," says RAKEZ's Ahmad Numan.

Golin MENA's Stephen Worsley shares a personal take on why occasion-based marketing such as National Ice Cream Day is a ...