MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z.

“As our first ever sports partnership in the US, working with the DCC is the perfect opportunity to introduce the magical ...

Alli Webb is back in the hair category, but the perfect blowout is out. Instead, the Drybar cofounder’s new hair brand, Messy ...

The brand welcomes a new member to its cult-favorite family of primers along with a limited-edition dewy cream blush.

“I’ve always found one of the best parts of getting a facial is the ambience of the room. If you’ve ever been to a spa, ...

A Film About Patricia Field' and 'The Big Johnson' will be joined by events at Amoeba Music for the monthlong event.

The brand’s ‘Love Letters’ campaign highlights Kiehl’s Open Doors Platform, a year round initiative to supporting LGBTQIA2+.

THE world of beauty has always been big business, but in recent years it’s become a goldmine for celebrities looking to ...

After years of manifesting, Lady Gaga has finally launched her makeup brand Haus Labs in Singapore. Here are the best products to buy.

Sephora has partnered with Lady Gaga’s Haus Labs for a Pride Month campaign, “We Belong to Something Beautiful,” alongside the Born This Way Foundation.

After Beyoncé’s makeup artist, Rokael Lizama, credited the long-lasting spray with keeping her glam intact during a rainy ...

This post will show you the best beauty and makeup products for Summer 2025. A new season is the perfect time for a refresh, ...