For most people, the iconic robin’s-egg blue box is more recognizable than the jewelry itself. Packaging is powerful because it tells consumers why your product and brand are different.

In product packaging, using one color palette over another can impact costs, said Pruett. For example, the inside of a box holding a new lipstick tends to be white because the color conveys a more ...

At $3 for a box of 60, these towels are pricey and might be impractical (or wasteful) for everyday use. The dispenser could be helpful when you have guests, but it isn't perfect.

Lisa Pierce is watching developments like these closely. She is the editor of Packaging Digest, a trade publication, and has been covering product packaging for about 35 years.

A food product's packaging, for example, is also its delivery system – the item must be packaged heartily enough to survive transit and then to be stored in someone's home, either on a shelf or ...

Eco-friendly packaging tells your customer base that you care about the environment Packaging can affect the consumer's experience by keeping the product secure. Using creative design along with ...

Apple's product packaging exemplifies all these principles. Its boxes are aesthetically clean, visually straightforward, high quality, and display strong messaging.

Apple studies this vacuum and, rumor has it, has precisely timed how long it takes for the bottom half of the packaging to ease out and separate under its own weight when the box is held by the lid.