The Myrtle Beach Downtown Alliance announced the hosting of its August F1rst Friday ArtWalk. This event invites residents and ...

From beach days to viral TikToks, Publix’s ‘Pub sub’ has become a Southern staple. Here is why this sandwich is a must-try ...

This summer has seen high-profile crimes and many calls for service for Horry County Police. Crime data shows that certain ...

NORTH MYRTLE BEACH, SC (WMBF) -- Beginning this fall, North Myrtle Beach will require something new to be submitted with ...

NORTH MYRTLE BEACH, SC (WMBF) - A new fire truck has been added in North Myrtle Beach. A dedication ceremony for the new ...

The bright red and navy blue Engine 2 will begin service Thursday, July 17 out of the small, twin-gabled Fire Station 2 on ...

NORTH MYRTLE BEACH, SC (WMBF) - A North Myrtle Beach city councilman is throwing his hat in the ring to become the next mayor ...

The search for a missing 21-year-old swimmer in North Myrtle Beach is set to continue Thursday morning. Beachgoers are urged to exercise caution as tropical development looms, increasing the risk of ...

J. Baldwin III, a North Myrtle Beach city council member since 2003, has announced he is running for mayor of the city.

On the south end of Myrtle Beach, Original Shucker’s Raw Bar, 300 N. Kings Highway, Myrtle Beach, serves 99-cent oysters from ...

A North Carolina man died Saturday after being pulled from the ocean in North Myrtle Beach. Todd Hilliard, 63, of ...

NORTH MYRTLE BEACH, S.C. — A North Carolina man died Saturday after being pulled from the ocean along the Grand Strand, ...