From beach days to viral TikToks, Publix’s ‘Pub sub’ has become a Southern staple. Here is why this sandwich is a must-try favorite in the Myrtle Beach area.

NORTH MYRTLE BEACH, SC (WMBF) -- Beginning this fall, North Myrtle Beach will require something new to be submitted with ...

The bright red and navy blue Engine 2 will begin service Thursday, July 17 out of the small, twin-gabled Fire Station 2 on ...

This summer has seen high-profile crimes and many calls for service for Horry County Police. Crime data shows that certain ...

StoryCorps preserves a friendly feud between two newspaper columnists that began on a North Carolina runway in 1985.

A former MLB prospect who became a South Carolina lawman died a hero after selflessly jumping into treacherous waters to save a family of five from a rip current — and was swept away in front of his ...

NORTH MYRTLE BEACH, SC (WMBF) - A new fire truck has been added in North Myrtle Beach. A dedication ceremony for the new ...

A new sidewalk extension along Oak Street is set to improve accessibility and safety in Myrtle Beach, particularly benefiting students and outdoor enthusiasts.

Myrtle Beach-area club Capital Vacations is accused of racism, wrongful termination and retaliation by Jasmine Ray, a Black woman and former manager.

J. Baldwin III, a North Myrtle Beach city council member since 2003, has announced he is running for mayor of the city.

A veteran is spending this week running hundreds of miles, all in hopes of making a difference in veteran and first responder suicide.

Brazos County Commissioners consider cost of living raise for county employees ...