In theory, all of the schools in the Power Four conferences will be working with the same cash pot, which hasn't been the ...

The feud between Memphis head coach Ryan Silverfield and UTSA's Jeff Traylor continued after Silverfield responded to Traylor ...

The landscape of college sports has been altered forever. For the first time in the history of collegiate athletics, ...

The House v. NCAA settlement was officially ratified on Friday, clearing the way for universities to directly pay athletes ...

To no surprise, quarterback phenom Arch Manning takes the No. 1 spot. Manning currently has the highest NIL Valuation of any ...

With NIL reforms and direct school payments starting, fans say college football is evolving — or dying — in real time.

AD Ross Bjork said Ohio State will not cut any sports teams but $18 million will be shared between football, basketball and ...

The new EA Sports College Football game can help schools receive NIL money based on how often their teams are used by gamers.

With Cooper Flagg, Shedeur Sanders and Travis Hunter off to the pros, here are the 25 athletes with the highest NIL ...

Cooper Flagg reportedly earned a staggering amount of money at Duke. Who could be next in line? Here are the 10 most valuable ...

Elijah Jeudy, a defensive tackle at Nebraska, says NIL helps him provide for his family. But the changing landscape will see ...