When a series runs for 12 seasons like The Big Bang Theory, it gains millions of viewers who love the show. There might be ...

Nielsen aims to make its Big Data + Panel the standard for broadcasters. The post The Future of TV Ratings Is Here, and ...

but characterized this year's marketplace as being bifurcated with most of the CPM-based audience guarantees being based on age and gender audience demographics from Nielsen's Big Data service ...

NEW YORK – Asian American, Native Hawaiian, and Pacific Islander (AANHPI) consumers are driving major shifts in digital ...

Upfronts offer a forum for the sell side to showcase content, and the buy side to begin their pre-planning for advertising commitment. Now that we're entering the streaming-first upfront era, the ad ...

Here are the key figures: Fox News has averaged 1.90 million viewers Mon-Sun since the president re-entered the White House ...

If grocery-store products used to be unremarkable, undesirable, inferior—the thing you bought because it was cheap and ...

Nielsen, which has now declared itself as a ... to access large-scale viewership data. We then marry this big data with our reference panel to create a more comprehensive and accurate view ...

The sweeping trade tariffs announced by U.S. President Donald Trump would reduce economic growth in the Netherlands by a ...

Because of the way Nielsen calculates its data, this number includes viewership ... place on the list during the week in question. Other big TV titles included Prime Video’s “Reacher ...

We finally have an idea of just how big of a hit “Severance” was for Apple TV+. Since Season 2 premiered in February, the dystopian thriller saw 6.4 billion streaming minutes, according to data from ...

Plus, "The Pitt" makes its Nielsen streaming chart debut, and "Black Mirror" Season 7 grows in its second week on Netflix The ...