Nielsen and WPP Media said they struck a new agreement for the large media-buying operation to utilize Nielsen's audience ...

Now that upfront negotiations are almost over, the industry appears to have settled back into its default position of being ...

Discover what U.S. audiences are watching—where, when, with who and how often—to inform your advertising and content strategies.

As part of the collaboration, Nielsen’s data and insights will be integrated into WPP’s Open Media Studio to support ...

"Big Brother" Season 27 has reached nearly 26 million viewers across CBS and Paramount+ in under a month since its premiere.

NEW YORK – August 5, 2025 – Nielsen, a global leader in audience measurement, data and analytics, and WPP Media have announced a new agreement for audience measurement spanning TV, streaming, audio, ...

SAG-AFTRA, the union that represents actors, hosts, broadcasters and more, said it had renewed its deal with measurement ...

The deal will cover TV, streaming, audio and cross-platform ad performance via Nielsen ONE and integrate the former's insights into the latter's Open Media Studios platform ...

The new agreement for audience measurement spans TV, streaming, audio, and cross-platform ad performance via Nielsen ONE ...

WPP Media has announced an audience measurement agreement with Nielsen, spanning TV, streaming, audio, and cross-platform ad ...

Big Brother made a splash with its summer return to CBS. Through its first two weeks, Season 27 is averaging 4.8M ...